Just apply and ride. you do get a tingle at first (a plus if you like that). After that you have an excellent cream for an excellent price. it always works all the time, and is my go to cream that i buy two and three at a time when it is on sale. Excellent product!!!
So I've been using this stuff for about a month and a half now and really like it. It's pretty thick and a little goes a long way. My last jar of another brand I really liked also but was a little thinner viscosity and I went through it pretty fast. Seems some people either love or hate the peppermintmenthol tingle, I don't mind it but I don't need it either, my last one didn't have it and I was fine without it. A great buy when I got it on sale so I'd definitely recommend it.
I've used Assos chamois cream for years, then tried this on a recommendation. For me, they have similar levels of protection, and there is more of this product at a lower price point. I recently completed a 102 mile, 9 hour, 11,480 ft. of climbing graveldirt ride using Button Hole, and my nether regions came out fine.
I've been using Button Hole mentholated chamois cream for several years with nary a problem no blisters, boils, infections, nada! Simply put, it does the job, but it is a tad pricey, which is why I wait for a sale to replenish my supply.
Enzo's is one of my favorite chamois cremes. Quite thick, it lasts better than most for those longer rides. The peppermint and menthol give a little tingle to the skin, but not too much.
Comes in a nice jar, so you don't waste any like the squeeze tubes.