Without trying to stir up wax versus oil debate, I'll just state that if you've either gone over to the wax side or are interested in trying it, this is a very good option. I like the whisper-quiet and smooth flow of a nicely waxed chain, but freely admit that I usually only wax up for special occasions/big rides, not day to day use. That's partly due to the effort necessary to thoroughly clean and prepare a chain for wax treatment, then apply it, only to see the benefit disappear pretty quickly (about 200-300 miles).
This kit isn't exactly best performance wax application, but is a great balance of effort/benefit. You'll still want to clean the chain first--the "wax off" component is designed to remove previously applied wax, not really a chain cleaner. After prepping the chain, though, you just lightly press the dial applicator against the chain and spin a light application, then rub it in a bit with fingers. The multiple color options may seem a bit over the top, but they at least offer a good visual indicator to how much of the application remains as you ride.
I've been using this on road and dirt for about a half a year. Definitely keeps the grime down, and doesn't wash off when going thru puddles and streams like other designed-for-dirt lubricants. You only have to wax every few weeks.
A good housekeeping tip beware your newly waxed chain as the little flakes of wax can fall off and leave oil-like spots on porous surfaces
It's a novel idea, but doesn't quite hit the mark, so to speak. Extremely messy and doesn't get down in the links and rollers, as it needs to. Expect an application to last only 50-100 miles. If you want a proper waxed chain, do yourself a favor, go with MSW. Get a $5 crock pot from Goodwill and you won't be disappointed. Cheers!!
Expensive for a small about. It's confusing how to apply effectively. Vert messy, wear glove. Love the idea of having a better lubed chain option. I bought a crock pot to see if dipping my chain in hot wax makes it easier.