With the advent of quick-links for our chains (finally!) taking the time to periodically clean and lube your chain thoroughly has never been easier. For years I never thought there was a whole lot of difference between lubes as long as you used something, but then came FrictionFacts.com showing us the massive difference between lubes and chains and I started paying more attention. For those of you who do the hot wax thing, this stuff sure looks similar when you're done with the process, and it is certainly more conveniently than having to cook.
For my everyday riding I am not that persnickety but being a serious time-trialist, when it comes to my time trial bike I spare almost no expense. So after watching Silca's vids and reading about this product I bit. I took the time to clean my chains (I bought a second so I could quickly rotate) as suggested and applied the SSSCL by completely submersing the chain so the stuff could penetrate deep into the pins and rollers.
I squeegeed it off and hung to dry as instructed. Upon reinstallation my drivetrain felt "like buttah." The question now will be how durable the stuff is. If it indeed lasts roughly 200 miles after a completely thorough cleaning and application, then the higher cost can certainly be justified for everyday use. If you are careful during the process, you really use very little per application. For right now I plan to use it only on my TT bike, but that might change going forward.
I just raced with this lube yesterday in the state championship 40k TT here in NC. Everything I did and used was near identical to last year on an identical course, and I was almost one minute faster. And at 61, I ain't getting any younger! Was it the SSSCL? Who knows for sure, but I can't stop using now! Wait for a sale and give it try.
I have started to wax all of my chains. After about 300 miles my chains need some new lube. I drip this lube onto each link, work it into the chain a bit, and let it stand overnight and am good to go for at least the next 200 miles.
I cleaned my chain per video and submerged the chain for thirty minutes. Wiped off excess and rode 30 miles. Hardly any road grime. I rode 200 more miles and chain and gears are clean; however I always wipe chain before any ride but I noticed very little grime. Chainrings and derailleur chain wheels are clean. Very happy with product.
Cleaned my chain the way the video showed and applied this lube according to video instructions. My drivetrain and chain have never been quieter and smoother feeling, more efficient.