Priceless. Menthol in just the right amount makes you forget you are biking. Ok, maybe not, but it takes your mind off of your butt. Both the Mrs and I use it. Keeps us biking during all our century adventures...and its over 15 of them in a year.
I use this before and after rides. Before, either directly on my skin, on the chamois, or both. After to sooth irritated skin. I always keep some around for when I do many consecutive days or riding. Most chamois creams tend to be rather expensive. This is a relatively good value when bought on sale.
I had been using the standard Butt'r chamois cream for years, but decided to try the Eurostyle. Glad I did. I use it sparingly and in selected areas, directly on my skin before a ride, along with the regular Butt'r on my chamois. I find the Eurostyle cream to have cooling, soothing, and healing properties beyond those of the standard Butt'r. If I have any irritation after a long ride (maybe 80-100 miles or more), I'll use a bit of the Eurostyle to sooth the skin.
Ladies, if you have issues with things getting a little raw down there, get this stuff. I had no idea it exists until I was complaining about unwanted numbness and stuff going on. She said try chamois butter. What. A. Difference.
I apply chamois butt'r before every ride. Recently, I rode the Erie Canalway averaging close to 65 miles a day. Paceline Eurostyle provided a refreshing start to the ride with the cooling formula and it prevented any saddle sores or aches and pains along the way. Paceline Eurostyle exceeded my expections.
Perfect cream for my undercarriage. LIght scent and not too perfumy. Firm viscosity but neither chunky nor loose. Great durability for long distance rides (in high heatrainsnow). Washes easily out of chamois with no residue.
I also use a light smear on my feet at potential blister spots in tight road shoes.
I spent a year with saddle sores that wouldn't go away. I finally figured out it was the lavendar oil in the cream I was using. I switched to Eurostyle and my sores were gone within a week. I ride 150-200 milesweek.