I like the flavor but especially what it does to me on long rides...energy when needed and doesn't hurt my stomach. But beware, this flavor makes me gassy. Not sure if it's just me though. Other hammer flavors, I have no problem at all but this one is different. Maybe an extra turbo during my sprints. Lol!
Volunteers were handing out these gels during the run portion of a tri and that Montana Huckleberry flavor really hit the spot. I've tried GU, Clif, and Hammer's gels and like Hammer's the best. Apple-Cinnamon, Espresso, and (Montana) Huckleberry are my favorites and make excellent jelly replacements in PB&J's. They taste good, provide quick energy, sit well, and are available in bottles so you don't need to keep dozens of pouches around.
Seriously, make a peanut butter & jelly sandwich with the Apple-Cinnamon gel. Don't let your kids try it though - this stuff is like rocket fuel for toddlers.