As an avid cyclist, it seems like I am always going through multiple rolls of bar tape every year in search of the holy grail of tape. I feel I just may have found it. This stuff is stretchy enough to make it easy to apply, tacky enough for the sweatiest of days and is nicely cushioned. It also looks fantastic and comes with plenty of tape to easily have enough to wrap wide bars.
I love it. But it�s no better than, say, the salsa gel cork or a cinelli tape and both are a quarter of the price. It holds dirt but cleans up well. I gravel race, so if you road ride, probably a different story. Enjoy!