I've used Fizik bar tape in the past, but never this version. I love this tape. It's flexible enough to make wrapping a breeze. This tape looks good, there is enough tape to wrap large bars like my 50 cm wide bars and not run out and strong enough not to rip during install. It stretches around the curves very well, and is very comfortable. It's not too soft, not too hard, it's just right. Highly recommend!