I bought this tape to replace the tape that came with my bike. My hands have a tendency to fall asleep on long rides and I needed a little more cushion. The Cinelli cork tape provides the right amount of cushion without making the handlebar feel spongy. And the red and black tape gives my bike a little bling!
I've used a number of different bar wrap products and always come back to Cinelli cork. Always durable, long lasting and comfortable. White remains tough to keep completely clean, but hey, it is white, after all, and anyway, the same holds true for all bar wraps.