Have used a variety a chamois cream brands over thirty years of riding and racing. Have settled on this one as providing the best protection and value. The stuff has gotten more expensive in recent years, so watch for a sale. I usually buy the big pump bottle, which is a better value; however, my wife prefers the squeeze tube.
Why mess with the standard formula? This is what you use when you want to maintain your body in good working order. Once things get a bit rough, then you'll need to step it up to other products, but until then, it's the breakfast milk. Tube lasts longer than you would expect.