I�ve tried many brands, small batch stuff, and mass produced stuff. Always keep some of this on hand though.
Pro�s: reduces friction more effectively than other products I�ve tried, cooling feeling, easy application
Cons: can clump up when applying,
This stuff is not particularly cheap, but it�s also not expensive either. Be generous when applying, apply to yourself and rub more into the chamois. Using this let�s me use bibs that are close to their end of life when the chamois has seen better days. I do try other brands, and while they are useable, i always keep this around as it�s consistently high performing. Sores no more :-) !
This cream is thicker than most others, so it's a bit harder to apply. The older version (which had a blue tinge -- no longer available) was a bit creamier. Assos holds up well for longer rides but so does DZ Nuts, which works better for me when I'm feeling particularly sensitive down below. For rides shorter than 40-45 miles Chamois Butt'r or Docs do the job and cost less.
Great cream that helps prevent saddle soreness on my everyday rides, before using the Assos cream my 20-25 mile daily rides were a little uncomfortable. Now way more enjoyable and I get a cooling sensation as a bonus.
Wouldn't ride with out using.
This isn't a glamorous product, but it can make a huge difference in your comfort on long rides, especially in hot weather, Reduces chafing and somehow makes the chamois less evident. The price is surprisingly high, but in line with other similar products.