I've used assess chamois cream for 18 years A little more expensive ,sometimes you can find on sale ,however the absolute best... I tried everything ... The ingredients work & are thicker with very high-quality ...don't be fooled by other products and seem to have air in them,Like cheap ice cream ...this is the absolute best for your bottom ...
I have more problems than most with the effects of being in the saddle, in part because I put in 16-28 hour weeks on the bike consistently. I have tried most of the major brands and while I hate paying for it, assos is probably my favorite. I should also say that I had been using Hammer, which I liked but it is just a bit too thick and gritty and I reached a day where I could no longer tolerate the smell. I am also currently auditioning Betwixt which has a lot of potential and I may switch to it from Assos. Assos has an almost mousse-like texture, not liquidy like Chamois Buttr. This seems like a relatively ideal consistency for staying on, though I do still re-apply once on a 3 hour ride. It also has no smell and washes out of clothes really well. On the minus side, I can't totally tell, but it might have a little menthol in it, which is not something I love.
Great, albeit a little pricey...but, hey, it's Assos. This stuff is a little thicker than others, but a little goes a long way, so that's why it's in a smaller can. So if you're comparing with another brand that's bigger for less money, just know that this tends to last a similar amount of time.
Having used all sorts of products over the years, I am convinced that this stuff is the gold standard. Earlier this year I veered toward using Mad Alchemy products for a while, but just recently came back to the Assos and am now left wondering why I ever switched in the first place. There's just no comparison. It's not cheap, but can you really put a price on the well-being of your undercarriage?
There are at least three things that cycling enthusiasts should buy regardless of price. The first is a helmet. Helmets save lives. I got hit by an SUV and my helmet protected my head. Don't go cheap on a helmet. The second is the brightest rear light. Many cycling accidents happen when a car hits a cyclist from behind. Don't go cheap on a light. The brighter, the better. The third is cream. Saddle sores hurt. Don't go cheap on cream. Assos is not cheap but I have ridden 3,400 miles in two months and did not get saddle sores.