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Princeton CarbonWorks Grit 4540 White Industries Rim Brake Wheelset
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Princeton CarbonWorks
Grit 4540 White Industries Rim Brake Wheelset

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Backorder: This item is currently out of stock but is available to purchase today as a backorder. The expected availability date shown above is our best estimate as to when it will be shipped to you, but this date is subject to change based on our receipt of this item from its vendor. Shipping in the continental US is free for all backorder items (for international orders, our customer service team will contact you when the item is available to ship). Your credit card will not be charged until your item ships (Paypal requires payment up front, but you can cancel for full refund). Anytime prior to shipment, your backorder can be cancelled by contacting our customer service team.

Ivy League, All-Road, Rim-Brake Wheel Design

The newest member of the Princeton CarbonWorks family, the GRIT 4540 was designed from the ground up to recalibrate your expectations from a carbon wheelset. Lightweight? Got it. Amazing stiffness? Check. Versatile, snappy, fast, stable? Always. Ideal for climbing and all-purpose road OR gravel/CX (mixed terrain, gravel, cyclocross).

How do they do it? Taking experience from the 6560 model, Princeton CarbonWorks launched the GRIT with their variable depth sinusoidal cross-section, for unrivaled crosswind stability. They also introduced a slightly varying width to the profile, and optimized their carbon layup, focusing around high-stress areas. The nipple bed has been completely re-engineered to provide greater carbon thickness in that area while removing material that was not needed. 21mm hook to hook and 29.9mm at the widest point.

Next-level stuff right? Try a uniform, hole-less tire bed. By removing holes from the tire bed, the wheel becomes incredibly stiff (holes+carbon aren't best friends). That allowed CarbonWorks to make the tire bed thinner (lighter) while providing greater hoop stiffness (stronger).

Oh yeah, no more tubeless tape either (YOU'RE WELCOME). The GRIT 4540. Tubeless and podium ready. Reserved for those with GRIT

Note: These wheels are also offered with TUNE, Chris King R45 Standard, Chris King R45 Ceramic, DT Swiss 180EXP, Industry Nine, or Aviee Hubs. Please reach out to customer service at 1(800) 682-0570 to find availability. We can special order custom wheels with extra lead time. Prices may vary depending on the hub selected in the event of a special order. Product image is an example of wheel profile only, actual product will have brake tracks.


  • Tubeless-Ready
  • Carbon (of course...)
  • Excellent crosswind stability
  • Hole-less tire bed
  • 21mm hook to hook inner rim width
  • All-road versatility
  • Quick Release
  • Rim Brake Compatible
  • Shimano 11spd or SRAM XDR 12spd compatible
  • White Industries Hub
  • Claimed wheelset weight (with valve stems) is 1411 grams
  • Claimed rim weight is 430 grams

FREE Cassette Installation - Order a cassette along with a wheelset and we can install the cassette for free. Cassette installation requires special tools that not all our customers have. The cassette will be professionally installed and torqued to spec. Just add "Please install cassette" to your order notes at checkout and we'll take care of you.

B-Stock - This product has one or more B-Stock units available. These units can be purchased at a discount (see option select). B-Stock units were returned from other customers and may have missing or damaged packaging materials. These units are otherwise as new. The full manufacturer warranty applies. Click Here for more information.


Discipline: All-Road 


External Rim Width: 29.9 mm


Hubs: White Industries 


Rim Depth: 40 to 45 mm


Rim Material: Carbon 


Wheel Size: 700C/29 (ISO 622) 


Wheelset Weight: 1411 g


Internal Rim Width: 21 mm

T11 - Shimano 11sp, Quick Release

Axles: QR 

Brake Compatibility: Rim Brake 

Cassette Type: Shimano 11 

Tire Compatibility: Clincher Tubeless Ready 

Wheel Features: Tubeless Ready 

T11 - XDR 11/12sp, Quick Release

Axles: QR 

Brake Compatibility: Rim Brake 

Cassette Type: XDR 

Tire Compatibility: Clincher Tubeless Ready 

Wheel Features: Tubeless Ready