I bought the dark brown, and I bought it for the looks. Looks like cork, or leather. Mates well with the color scheme of my bike. I have an old Schwann Le Tour in a dark blue. The dark brown goes great with the dark blue, and my dark brown leather saddle. This was my first time ever retaping a set of handlebars, and was happy with the results-videos on YouTube. Tape is comfortable to ride with, and is a good vibration dampner. Would recommend.
I like the soft feel of this tape. This is the second time I have purchased it. It may be because I didn't do the wrap so well the first time, but the tape did move and the edges rounded up. I paid much closer attention to spiral direction and pitch of the spiral. Hopefully, this will help is stay in place better this time.