I bought this as a birthday present for my husband last year as he rides a lot and he loves hi-vis yellow. He did not own a helmet previously and I was unsure if he would wear this one but I loved the color. He does seem to wear frequently on his solo rides but never wears it when we ride together. Recently we decided to head out on a ride together and I decided to try his helmet out. I was really surprised at how comfortable it was and forgot about it by the end of the ride. I plan on wearing it on my next ride as well.