Shimano quality at a bargain basement price, when on sale. These cables are as good as any I have used. At the sale price, you might as well stock up. During cross season I might need to change out cables a couple of times so it's nice to have extras on hand.
Use dthese on my recent 73 Schwinn resoration project, and they were easy to use, and are working great.
I like the dual ends, as i can potentially use for a back brake on one bike, and a front brake on another bike, as long as they require the diffenent ends.