I like Skratch bar flavors, which are a bit different than your average bar. I have found them effective on long rides. I also appreciate their ingredient list.
These are easy to eat and not too sugary that when you are done that your month does not feel like a cement mixer.
I love the Skratch bars. My favorite are the chocolate chip with almonds. This product is healthy, light however it provides substantial ingredients for a long ride.
Nice selection of flavors