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Every Sport has its icons. Its trophies. Its uniforms. The Timex Ironman watch is our icon. Our jewelry. Our tribal symbol. If you wear it, you belong. Heart rate monitors, power meters, GPS's - They are all very important. But they are not a part of a the DNA of the sport of triathlon. Simply put, no wrist watch in the history of horology (the science of measuring time) is more poopular than the Timex Ironman. It is the watch that brought Timex back from the brink of bankruptcy. It is the single best selling wristwatch line in the history of timekeeping. It is worn by Ironman winners and U.S. Presidents (Former President Bill Clinton) Timex watches and heart rate monitors offer superior performance and comfort along with all of the functions needed for the serious triathlete, runner, swimmer, or cyclist.