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Newton Running Shoes have the market share on a unique product and the science to prove it. The Newton Running Shoes genius is based on the Action/Reaction Technology™. It is a revolutionary way of building a running shoe based on Sir Isaac Newton's third law of motion - "For every ACTION, there is an equal and opposite REACTION". The team has developed a shoe based on Running Naturally and efficiency in your run style. They have nine US patents (other US and foreign patents pending), Newton shoes are showing results superior to any other running shoe technology. In the Newton Running Shoes they believe that you will be able to "Run Faster, Run Farther and Run Forever"!