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How Bad Do You Want It?
  • How Bad Do You Want It?
  • How Bad Do You Want It?
  • How Bad Do You Want It?
  • How Bad Do You Want It?
  • How Bad Do You Want It?

How Bad Do You Want It?

Item #: VEL16400 Usually ships the next business day
Price: $18.95
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Believe Training Journal
Believe Training Journal Price: $18.95
The Athlete's Fix
The Athlete's Fix Price: $22.46
product description
Mastering the psychology of mind over muscle, How Bad Do You Want It? is a fascinating paperback that will forever change how you answer this question. The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In this new book, Coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. With a new psychobiological model of endurance performance, How Bad Do You Want It? will help you push back your limits and uncover your full potential.

Preview Book - Click Here

Contents & Features:
  • Mental toughness determines how close you can get to your physical limit
  • Bracing yourself for a tough race or workout can boost performance by 15% or more
  • Champions have learned how to give more of what they have
  • The only way to improve performance is by altering how you perceive effort
  • Choking under pressure is a form of self-consciousness
  • Your attitude in daily life is the same one you bring to sports
  • There’s no such thing as going as fast as you can - only going faster than before
  • The fastest racecourse is the one with the loudest spectators
  • Faith in your training is as important as the training itself
  • Paperback
  • 6" x 9", 240 pages
Shipping weight: 0.5 lbs.

How Bad Do You Want It?
5 Stars based on 1 Review(s)
Tucson Az
5 Stars
I would recommend this item to a friend.

An excellent read
December 11, 2015
You wont want to put this one down. Well written with enough to make you think about just " How Bad Do You Want It" This should be a must read for anyone wanting to reach their goals in racing. It really gives you an inside perspective to what it takes mentally to cross that finish line giving it your all.

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