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Asics Running Shoes

Asics running shoes were first born in 1949, from the mind of Kihachiro Onitsuka, and, literally, from his living room in Kobe, Japan. Mr. Onitsuka’s philosophy was that an active lifestyle is key to a strong mind, a strong heart, and a strong community. Mr. Onitsuka set out to make sure “a good pair of athletic shoes sat at every doorstep.”

In 1977, Onitsuka, Co. Ltd. grew to become ASICS. Asics is derived from the acronym Anima Sana in Corpore Sano, Latin for “A Sound Mind in a Sound Body.” It’s this ancient ideal that Mr. Onitsuka lived his life and built his company.

And build he did. From family rooms to locker rooms, ASICS is now recognized as a leader in athletic shoes; always on the crux of something new, something comfier, something to keep you warmer, something to keep you drier and everything to keep you moving.


Asics running shoes were first born in 1949, from the mind of Kihachiro Onitsuka, and, literally, from his living room in Kobe, Japan. Mr. Onitsuka’s philosophy was that an active lifestyle is key to a strong mind, a strong heart, and a strong community. Mr. Onitsuka set out to make sure “a good pair of athletic shoes sat at every doorstep.”

In 1977, Onitsuka, Co. Ltd. grew to become ASICS. Asics is derived from the acronym Anima Sana in Corpore Sano, Latin for “A Sound Mind in a Sound Body.” It’s this ancient ideal that Mr. Onitsuka lived his life and built his company.

And build he did. From family rooms to locker rooms, ASICS is now recognized as a leader in athletic shoes; always on the crux of something new, something comfier, something to keep you warmer, something to keep you drier and everything to keep you moving.