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Founded in 1990, De Soto Triathlon Company (De Soto Clothing Company, Inc.) has established itself as the most visible brand of apparel at any triathlon around the world. Founded by triathletes, the San Diego-based company leverages over 25 years of experience in international triathlon competition in every product it designs and creates, thereby selling the most innovative products used in this popular endurance sport. De Soto makes technical garments for men and women designed with comfort and style, most of which can be used for swimming, biking, and running, eliminating the need to change. De Soto also offers a complete line of workout apparel, accessories and gear all of which transcend well into many other sports and exercise. De Soto customers are comprised of a small, sophisticated group of people who are athletic, professionally driven, and do their research before buying any product. They play as hard as they work, and they enjoy all the gifts this wonderful earth has to offer. De Soto remains a small company with energetic, enthusiastic and friendly employees. Some are triathletes, some are not. The work environment, though casual in attire and filled with music, is extremely creative, constructive, and active.